Digicel Ends Sponsorship Agreement with Windies Cricket Team

Cricket Windies’ 13-year-long association with the Irish telecommunications giants, Digicel has come to a premature end.

Meanwhile, Digicel had been sponsoring Windies national cricket team since 2004-05. Moreover, they penned a fresh three-year deal two year’s back.

However, CWI stated on Wednesday saying both parties had agreed to end the relationship with a year still left.

“It has been a great and successful partnership for both Cricket West Indies and Digicel,” Dominic Warne said to stabroeknews.com. “We are now primed to take on a number of new initiatives as part of our recently announced strategic plan to make cricket the heartbeat of the Caribbean. We hope to make an announcement on our new long-term principal partner soon,” Warne added.

The Irish company sponsored both men and women’s team along with the U19’s.

They bought the sponsorship rights of Caribbean cricket with a multi-million dollar deal after the withdrawal of Digicel’s telecommunications rivals and long-term West Indies cricket sponsor, Cable and Wireless in 2004-05.

An amazing partnership

From Digicel Group, Raymond Leclercq termed the company’s partnership with the Windies cricket team extremely beneficial.

He also added it helped them forge a good relationship with customers in the Caribbean region.

“Over the years, we have been very successful in forging sponsorship partnerships with the things we know our customers love most,” Leclercq said.

“This approach has helped us to grow the Digicel brand to be the number one brand in the region and to make a lasting impression on our customers,” he added.

Windies will take on Sri Lanka in a three-match Test series, starting June 6.

Moreover, they are playing a charity match on Thursday against ICC World XI at the Lord’s. The proceeds will go into the rebuilding of the Carribean stadiums damaged due to hurricanes.

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