BCCI secretary Jay Shah said that the IPL’s media rights will be given through an e-auction for which the final dates are yet to be confirmed. The amount of interest garnered for the same is proof of IPL’s value, as per Shah.
Ahead of the IPL 2022 season, two new teams were added to the league. The amount of money spent by the Sanjiv Goenka group (Lucknow) and CVC Capitals (Gujarat) to acquire the franchises is also a testament to the growth of the league over the years.
“Doing our best to acquire the justified value that a brand like IPL warrants is definitely on top of my mind. At the same time, we will also maintain complete transparency.”
“That is one of the reasons why the media rights will be awarded through an e-auction. You can gauge the popularity of the league and the confidence of the investors from the interest it generated and the valuation that the two teams attracted,” Shah told TOI.
“The revenue generated from the IPL goes back into the game” – Jay Shah
Shah further mentioned that the money generated from the IPL will go into developing the game at the domestic level. Notably, this is the first time in history that the league has all its sponsorships filled and has crossed INR 1000 crores in a season.
“The level of interest in securing this property is huge. We had deliberations and analysed different ways to conduct the tender process. We were very clear that the process we shortlist should fetch the league the right value it deserves while the process must remain transparent throughout. The e-auction will provide bidders with an equal and fair platform to stake their claims.”
“At BCCI, the growth of the game is of paramount importance and our entire focus will be on making cricket better, making the lives of cricketers better, and building better infrastructure for everyone to play the beautiful game. The revenue generated from the IPL goes back into the game to firm up our grassroots infrastructure and domestic cricket,” Shah mentioned.