The Board of Control for Cricket in India (BCCI) secretary Jay Shah revealed that the IPL 2021 viewership count has been increasing significantly this year as compared to the IPL 2020 season.
The continued growth could be attributed to the pandemic times we live in where people generally work from home. This has made it easier for them to indulge with their friends and families to watch the biggest T20 league in the world.
Jay Shah took to Twitter where he announced the growing numbers. It had reached a whopping 380 million which is 12 million more when compared to the stats of the previous season. Shah wrote on his official Twitter account:
“I am delighted to share that #IPL2021 continues to register significant growth in viewership. 380 million TV viewers (till match 35). 12 million more than 2020 at the same stage. Thank you, everyone. It will only get more exciting from here on. @IPL @StarSports [email protected]“
I am delighted to share that #IPL2021 continues to register significant growth in viewership
380 million TV viewers (till match 35)
12 million more than 2020 at the same stage🙌🏾
— Jay Shah (@JayShah) September 30, 2021
The first 17 matches of this season had actually dipped in numbers compared to the IPL 2020 season. It reached a total of 105 million viewers as opposed to 116 million viewers last time around. But the break in between has gotten more people glued to their TVs in support of their home teams.
Jay Shah claims the postponement of the IPL 2021 was a blessing in disguise
The first half of the league this year was held in India before a Covid outbreak forced BCCI to alter the venue for the same. It was decided that UAE was the best destination considering the T20 World Cup begins at the same venue just a few days later. This will help the players prepare for the ICC event without much fuss, as per Jay Shah.
“In hindsight, this appears as a blessing in disguise, as with the T20 World Cup taking place soon after, there cannot be a better preparatory ground than a tournament of IPL’s stature. I am confident that the second phase of the IPL will provide ideal preparation ahead of the World Cup and will prepare Team India in the best possible manner,” Shah added.
The IPL 2021 final will be played on October 15 and the T20 World Cup will begin on October 17 with the qualifiers taking place in Oman.