Virat Kohli, Babar Azam, India, Pakistan, India vs Pakistan
Babar Azam and Virat Kohli. Credits: Twitter

The International Cricket Council (ICC) has revealed the record viewership number set during the recently concluded ICC T20 World Cup 2021 tournament. The match between India and Pakistan on October 24 in the Super 12 stage became the most viewed T20I match in history.

The clash between the rivals set a new record with 15.9 billion minutes in India alone. It beat the previous viewership record set during the India vs West Indies semifinal in the T20 World Cup 2016.

Australia
Australia with their maiden T20 World Cup. Image-Twitter

In total, the tournament viewership count reached 167 million while watching almost 10,000 hours of live coverage across TV and digital platforms in nearly 200 countries. Despite India’s group stage exit, the number of minutes recorded in India was a staggering 112 billion minutes.

“We are pleased with these outstanding global viewership numbers” – ICC CEO

The ICC CEO Geoff Allardice was ecstatic about the viewership numbers and hoped to grow the game across different countries in a bid to continue the immense development of the sport.

We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms.”

ICC T20 World Cup 2021
Photo Credit; ICC

It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it, and sponsors and broadcasters want to be a part of it,” Allardice said.

ICC’s alliance with Facebook proved to be an excellent idea as a total of 4.3 billion views was recorded across the channels as compared to the 3.6 billion garnered during the 2019 ODI World Cup. In the UK, Pakistan, and Australia, the viewership count skyrocketed by 7% (Sky Sports), 7,3% (PTV, ARY, Ten Sports), and 175% (Fox) respectively.

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